Pajamas or nightgown: differences, uses and what the end customer prefers

When choosing loungewear, many customers hesitate between pajamas and nightgowns. For retailers and fashion professionals, understanding this difference is key to adjusting their product range and improving sales.

In this article we analyze when each garment is chosenWhat factors influence the purchase and how can this information help optimize the offer at the point of sale?

What is pajamas?

Pajamas are a garment typically made up of two piecesdesigned to offer comfort and freedom of movement during rest.

Its main advantages are:

• Greater support and comfort.
• Feeling of coat in cold months.
• Versatility as homewear.

Pajamas are often the preferred option for customers who They are looking for functionality without sacrificing design.

What is a nightgown?

The nightgown is a garment of a single piecelight and feminine, closely associated with temperate or warm climates.

It stands out for:

• Fluid silhouette.
• Soft and breathable fabrics.
• A more delicate and elegant style.

It is a garment highly valued by customers who prioritize lightness and aesthetics.

What influences the purchase decision?

The choice between pajamas or a nightgown depends on several factors:

• Season of the yearPajamas work best in autumn and winter; nightgowns in spring and summer.
• Rest habitsWomen who are more active at night prefer pajamas.
• Age and styleThe nightgown is usually associated with a more classic profile; pajamas appeal to a wider audience.
• Additional usePajamas are also worn outside the bedroom as loungewear at home.

What should a store take into account?

For a multi-brand store, the ideal is balance supply:

• Combine pajamas and nightgowns depending on the season.
• Betting on fabrics that contribute worth (cotton, viscose, soft blends).
• Offer options that allow cross-selling with bathrobes or homewear items.
• A well-designed collection makes the purchase decision easier and improves the end customer's experience.

 Design and quality: the deciding factor

Beyond the format, what truly builds loyalty is quality:

• Comfortable pattern.
• Durable seams.
• Fabrics that are pleasant to the touch.

When a customer comes back, it's not just because of the garment, but because How does it feel to wear it?.

Conclusion

Pajamas and nightgowns don't compete: they complement each other. Understanding their differences allows stores to build a coherent offering, aligned with the real needs of their customers.

At CD Mitjans we design pajamas and nightgowns intended for real sale, with quality, comfort and timeless design.

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